Han Ip is a conceptual canned tea business that aspires to introduce Korean tea to those who are not familiar. The brand name Han Ip translates to “one bite/sip” in Korean and is commonly used in the phrase “han ip man” which signifies “just one bite/sip”. The phrase is often thrown around friends or family to ask for a bite or a sip of their food or drink.
symbols + research
Each flavor is paired with a Korean mythical creature that shares a similar symbolism with the ingredients that are used to brew the tea.
mesil — green plum
bonghwang — phoenix
patience, fate, longevity
sun dial needle
passing of time, fate
yuja — citron
haetae — unicorn lion
omija — magnolia berries
yong — dragon
bat roof tile
good luck, virtue
Color scheme inspired by Dancheong
designs found in Korean architecture.
I wanted to experiment with adding texture, as well as incorporating more white into the design to dilute the overpowering dominant colors. However, I noticed that the vibrant colors were becoming muted, so I decided to remove the white from the composition.
So I decided to go with all-white for the illustrations of the mythical beasts as a solution! I have the entire composition consisting of flat colors but if I had more time, I would have explored ways to incorporate a little bit of texture but less than the texture from the previous version.