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han ip

PACKAGING DESIGN

Han Ip is a conceptual canned tea business that aspires to introduce Korean tea to those who are not familiar. The brand name Han Ip translates to “one bite/sip” in Korean and is commonly used in the phrase “han ip man” which signifies “just one bite/sip”. The phrase is often thrown around friends or family to ask for a bite or a sip of their food or drink. 

FEATURED IN PACKAGING OF THE WORLD

symbols + research

Each flavor is paired with a Korean mythical creature that shares a similar symbolism with the ingredients that are used to brew the tea. 

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mesil — green plum

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bonghwang — phoenix

patience, fate, longevity

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sun dial needle

passing of time, fate

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yuja — citron

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haetae — unicorn lion

loyalty, justice

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scale

justice

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omija — magnolia berries

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yong — dragon

luck, wisdom

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bat roof tile

good luck, virtue

illustration process

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sketch flat.png
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Color scheme inspired by Dancheong

designs found in Korean architecture.

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I wanted to experiment with adding texture, as well as incorporating more white into the design to dilute the overpowering dominant colors. However, I noticed that the vibrant colors were becoming muted, so I decided to remove the white from the composition.

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yuja process 3.png
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So I decided to go with all-white for the illustrations of the mythical beasts as a solution! I have the entire composition consisting of flat colors but if I had more time, I would have explored ways to incorporate a little bit of texture but less than the texture from the previous version.