Han Ip
Packaging • Illustration
Han Ip is a conceptual canned tea brand that aspires to introduce Korean tea to those who are not familiar. The brand name Han Ip translates to one bite or one sip in Korean and is commonly used in the phrase 한입만 [han ip man] which is often thrown around friends or family to ask for a bite or a sip of their food or drink.
Each flavor is paired with a Korean mythical creature that shares a similar symbolism with the ingredients that are used to brew the tea.
mesil — green plum
bonghwang — phoenix
patience, fate, longevity
sun dial needle
passing of time, fate
yuja — citrus
haetae — unicorn lion
loyalty, justice
scale
justice
omija — magnolia berries
yong — dragon
luck, wisdom
bat roof tile
good luck, virtue
Here's a little sneak peek into what the initial sketches looked like for each of the flavors, where I focused on deciding which symbols to use for each of them.
Color scheme was inspired by Dancheong designs found in Korean architecture, and the small icons are recurring symbols and motifs found in Korean art and culture.
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