Han Ip is a conceptual canned tea brand that aspires to introduce Korean tea to those who are not familiar. The brand name Han Ip translates to one bite or one sip in Korean and is commonly used in the phrase 한입만 [han ip man] which is often thrown around friends or family to ask for a bite or a sip of their food or drink. 

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Each flavor is paired with a Korean mythical creature that shares a similar symbolism with the ingredients that are used to brew the tea. 

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mesil — green plum

can_bonghwang.png

bonghwang — phoenix

patience, fate, longevity

can_sundial.png

sun dial needle

passing of time, fate

can_yuja-12.png

yuja — citrus

can_haetae.png

haetae — unicorn lion

loyalty, justice

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scale

justice

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omija — magnolia berries

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yong — dragon

luck, wisdom

can_bat.png

bat roof tile

good luck, virtue

Here's a little sneak peek into what the initial sketches looked like for each of the flavors, where I focused on deciding which symbols to use for each of them.

sketch flat.png
sketch flat.png
sketch flat.png

Color scheme was inspired by Dancheong designs found in Korean architecture, and the small icons are recurring symbols and motifs found in Korean art and culture.

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can_pink.png
can_red.png
can_blue.png
can_cyan.png
label behind can_mesil.png
label behind can_omija.png
label behind can_yuja.png