creative director
graphic designer
illustrator
web designer
creative director
graphic designer
illustrator
web designer

han ip
PACKAGING DESIGN
Han Ip is a conceptual canned tea business that aspires to introduce Korean tea to those who are not familiar. The brand name Han Ip translates to “one bite/sip” in Korean and is commonly used in the phrase “han ip man” which signifies “just one bite/sip”. The phrase is often thrown around friends or family to ask for a bite or a sip of their food or drink.
symbols + research
Each flavor is paired with a Korean mythical creature that shares a similar symbolism with the ingredients that are used to brew the tea.

mesil — green plum

bonghwang — phoenix
patience, fate, longevity

sun dial needle
passing of time, fate

yuja — citron

haetae — unicorn lion
loyalty, justice

scale
justice

omija — magnolia berries

yong — dragon
luck, wisdom

bat roof tile
good luck, virtue
illustration process








Color scheme inspired by Dancheong
designs found in Korean architecture.



I wanted to experiment with adding texture, as well as incorporating more white into the design to dilute the overpowering dominant colors. However, I noticed that the vibrant colors were becoming muted, so I decided to remove the white from the composition.



So I decided to go with all-white for the illustrations of the mythical beasts as a solution! I have the entire composition consisting of flat colors but if I had more time, I would have explored ways to incorporate a little bit of texture but less than the texture from the previous version.